about us

We’re Not Just a Tech Company. We’re Clinicians on a Mission.

ATrack was built by ABA professionals who knew there had to be a better way. After nearly a decade of real-world testing, it’s become the most clinician-centered ABA therapy platform available today.

  • Our Story

Born in the Clinic.
Built for the Field.

ATrack was founded in 2016 by two practicing BCBAs who saw firsthand how much time and energy was being wasted on outdated systems, paper-based data, and clunky software. Instead of waiting for a better option, they built one side-by-side with their clinical teams, refining every feature across thousands of therapy hours.

For nearly a decade, ATrack remained in extended beta, stress-tested in real clinics with real patients. This wasn’t a software sprint. It was a commitment to doing things right. In 2025, ATrack officially launched for broader use, and today it powers therapy for thousands of ABA professionals nationwide.

  • Our Mission

Empower Clinicians. Improve Outcomes. Advance the Field.

Our mission is simple: to create tools that help ABA professionals deliver the best therapy possible. That means reducing admin burden, making data easier to use, and putting clinical decision-making back in the hands of those who know their clients best.

We believe when clinicians have better tools, clients experience better outcomes. And when data works for therapists—not the other way around—everyone wins.

meet the team

Meet the People
Behind the Platform

We’ve brought together behavior analysts, educators, engineers, and designers to reimagine what ABA technology should look like. Our culture is rooted in collaboration, clinical respect, and a relentless focus on solving the everyday challenges that providers face.

Yakov Halberstam, BCBA, M.S.Ed., LMHC

Founder, Chief Executive Officer

Yakov Halberstam is the founder and CEO of ATrack Solutions, where he’s redefining how behavioral health and educational therapy services harness technology to drive outcomes. With a rich clinical foundation as a Board Certified Behavior Analyst (BCBA), Licensed Mental Health Counselor (LMHC), and M.S.Ed-trained educator, Yakov brings a practitioner’s lens to every innovation.

Gitty Endzweig, BCBA, M.S.Ed.

Founder, Chief Clinical Officer

Gitty Endzweig is the Co-Founder and Chief Clinical Officer at ATrack Solutions, where she leads the clinical vision behind the platform. With over a decade of experience as a Board-Certified Behavior Analyst (BCBA), Gitty brings deep expertise in autism therapy and a practitioner’s eye to product development. Her firsthand knowledge of what therapists need in the field has shaped ATrack from the ground up.

Leadership Team

Jennifer Roski

Jennifer Roski

Sales Executive

Michelle McInnes, BCBA

Michelle McInnes, BCBA

Clinical Systems Strategist

Brad Lane

Brad Lane

Director of Engineering

our values

Company Values

Patients First

Our mission begins and ends with the people we serve. We were born in the clinic, built by clinicians, and focused on improving patient outcomes above all else.

Clinical-Led Innovation

We co-create with therapists and caregivers to ensure our tools solve real problems, enhance collaboration, and move ABA forward.

Data-Driven Insights

Seamless, meaningful data collection powers smarter decisions, more effective care, and measurable progress for every child.

Grassroots Innovation

Our best ideas come from the therapy room—not the boardroom. We champion creativity, adaptability, and practitioner-driven breakthroughs.

True Transparency

From data ethics to product decisions, we operate with honesty and clarity. We’re accountable to our users and invite them into the process every step of the way.

join atrack

Ready for Software That Works the Way You Do?

ATrack isn’t just software. It’s a clinical movement. Designed by practicing BCBAs, tested in real-world therapy settings for nearly a decade, and refined with one goal in mind: to make delivering effective therapy easier.

cta purple img
cta purple img

join atrack

Ready for Software That Works the Way You Do?

ATrack isn’t just software. It’s a clinical movement. Designed by practicing BCBAs, tested in real-world therapy settings for nearly a decade, and refined with one goal in mind: to make delivering effective therapy easier.